Make Your Torelli Entirely Yours, Forever
If you’re looking for a pre-built Torelli steel frame bicycle on the racks at an average bike store, you won’t find it! Our custom steel bikes are handcrafted with legendary Columbus tubing in Italy and imported raw into our Southern California facility, where we wrap up the finishing touches. From there, the bikes are shipped out across the country directly to the doors of our customers.
Do you want to get your hands on the bike of your dreams? Then it must be created—by you—in 6 easy steps with Torelli. Here’s a step-by-step guide to our ordering process.
a frame
Are you a road, cyclocross or pista rider? From the classic Countach to the ultra-modern Super Strada, you can choose from 14 frames to match your riding style. Many models can be either TIG welded or fully lugged using a variety of Columbus tube sets.
To suit about 95% of riders, we use the traditional horizontal top tube frame geometry, but we can also customize geometry. If you need help customizing your frame’s geometry, see your local Torelli dealer or contact us directly.
forks
Choose either a steel or carbon fork for your bike, which can be customized with a wide variety of finishes and colors to compliment your frame. Your Torelli dealer can cover all your options.
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Before it’s painted, you can customize your bike with rack and fender mounts, additional water bottle bosses, downtube shifter bosses and more.
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Get creative! From retro styles to modern racing, our exclusive Torelli Paint- on-Order program offers 16 primary and accent colors and a variety of chrome options. Personalize the finish on your frame, all the way down to decal color and placement.
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As a final touch, select a component group and finish kit to complete your build with the parts you need.
Call (818) 530-6259 to start the process.
We provide a highly consultative process at Torelli to ensure you get the exact bike that you’re looking for. Once you give us a call or schedule a consultation with our team, we’ll ask a series of personal questions to get to the root of your cycling identity. This way, we can make expert recommendations on how to improve the quality of your new bicycle and make sure it aligns with your vision.
During that consultation, we’ll nail down crucial details for your order which include the following steps:
1. Choose Your Frame
How do you like to ride your bicycle? Do you race on track settings? Are you more adventurous and enjoy exploring outdoor areas? Or do you like to cycle across long roads? We’ll ask all these questions and many others to determine the ideal frame for your riding preferences. We offer a multitude of unique frames for all these categories including the Delirio, Il Trentisimo, Strade Bianche, and many more. Each offers unique advantages and disadvantages, which we’ll communicate clearly with you.
2. Select Your Size & Geometry
With the frame locked in, we’ll then focus on the physical characteristics of your ride and ensure it meets any physiological incumbrances. Do you suffer from recurring back issues? If so, we can adjust the size and geometry of our custom steel bikes to reduce the pressure on your back. Over the years, we’ve even created custom sizes and geometries for riders with anatomical abnormalities like individuals with leg-length discrepancies. At Torelli, we’ll go the distance to ensure your ride fits you perfectly.
3. Pick Your Fork
Now it’s time to select the forks, and we’re not talking about utensils for dinner. A bike fork refers to the space where the front wheel is mounted and turned via the handlebars. Lots of factors must be considered when selecting your fork including the attachment system (threaded vs threadless), brake mounting, the type of fork (suspension vs rigid), compatibility with the geometry, and more. We’ll walk you through the process to help you select the ideal fork components for your needs.
4. Customize Your Steel Bike
Time to make your bicycle truly yours! At Torelli, we offer a variety of customizable components and accessories to add onto your bicycle including bike bags, cables, cages, handlebars, saddles, and more. We’ll help you think through all ergonomic considerations and aesthetic preferences to outfit your ride with every soft or hard part that will enhance the design of your new ride.
5. Select the Right Paint for Your Ride
We put the decision of colors, paint schemes, and decal setup into your hands at Torelli. We use high-quality automotive grade paints that offer beautiful finishes that are durable and chip resistant. Our designers will discuss the variety of paint colors and options that we can provide for you, and nail down your preferred aesthetic. Once the bicycle arrives at our U.S.-based workshop, we’ll paint the steel frame with the utmost care and attention to detail.
6. We’ll Build Your Bicycle
Leave the heavy lifting to us! We’ll communicate all your specifications, measurements, and requests to our artisan bicycle builders in Italy, and they’ll craft your frame design exactly to order. It will then be shipped to our workshop in America, and we’ll wrap up the entire design for you by installing all requested components, thoroughly painting it, and ensuring it meets the measurements and specifications that we’ve previously discussed. From there, your order will be shipped directly to your door!
Call (818) 530-6259 to Order Custom Steel Bikes Today
Contact our team today to learn more about our custom steel bikes and place your order with Torelli in no time.